Modestova Alexandra is the Representative of the International Audiovisual Content Markets in Cannes (MIDEM/MIPTV/MIPCOM) in Russia and the CIS countries.
In 1990 she entered the faculty of philology of the St. Petersburg State University. 
Her professional path in marketing and advertising started with the project on the improvement of milk quality and sales in the Leningrad region. The project was carried out by the British Know How Fund for the Leningrad oblast Committee on agriculture in 1998.
From 2000 to 2002 she worked with one of the major TV shop networks in Russia, being in charge of acquiring advertising time and minimizing the advertising costs in the departments of Saint Petersburg and Ukraine.
From 2002 Alexandra worked as Executive Director of the Informational and PR agency «Ark-TV».
In 2004 she became the head of new projects department in «Restec Media» company, providing the major exhibition holding of Saint Petersburg Restec with advertising, publicity and marketing support.
In 2005 she joined the management company «Investment Culture» as the Head of the marketing, advertising and PR department. Alexandrawas one of the creators of brand of the ski resort «Igora», one of the projects of the company.
In 2007 she moved to Moscow to become the representative of the largest audiovisual content markets MIPTV and MIPCOM, as well as the music exhibition MIDEM, all of them organized by the French company REED MIDEM.
Alexandra is the founder and CEO of the «Expocontent» company.
She also leads RUSSIAN CINEMA project held by the Russia Cinema fund and supported by the Ministry of Culture of the Russian Federation.  It is the main platform for promoting Russian cinema on the international level creating sustainable distribution chain.