The largest European TV market MIPTV 2015 finished on April 16. The season was indicated quite clearly: the basic "trend of the season" is the crisis. Moreover, it is not a crisis of genres, but the global and European crisis. It was already evident at the abandoned advertising stands, located where previously graced the big billboards advertising a particular Television.
Top places - over the Palais des Festivals in Cannes - this time belonged to the Asian format: the market had a lot of Chinese and Japanese. At the same time, Indonesia and Singapore have reduced their participation - and this is particularly clearly manifested in the digital marketplace MIP DIGITAL FRONTS, that took place in the framework of MIPTV. In general, the film and television market this year was respectable - 11 thousand participants from more than one hundred countries around the world, but it was reduced by 30 percent.
Russian Innovation Pavilion, which runs on the TV market for the fifth time, does not remain on the sidelines. This time his staff have put forward a new term MESTech (by analogy with BIOTech or MEDTech). Russian Innovation Pavilion, which runs on the TV market for the fifth time, too, does not remain on the sidelines. This time its representatives have put forward a new term MESTech (by analogy with BIOTech or MEDTech). They indicated sector, which integrates technology (Techology - IT and Digital products and services) with a single niche MES - Media, Entertainment & Sport (Media, Entertainment and Sports). The term came to the liking of Western partners and on its development work. In general - look at how technology will evolve, but, again, given the crisis in the future it will be possible, at least to save the console. TV will soon become a simple wave of the hand control. And this will happen suddenly and quickly.