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29.04.2014

Guru Ken: "Offices will die and people will not have to go somewhere for a work"

Guru Ken is the chief editor of big old music news NEWSmuz.com, since already 12 years old. He creates, edits and hosts programmes about new music trends in Russia and in the world on the radio.


 NEWSmuz.com supports rASiA.com‘s Forum since the first day it’s been started. I think Alexander Shulgin’s idea to create a platform where Russian and Asian show-business and all media-business could discuss their ideas, thoughts and forecasts is wonderful and necessary. It is a really great idea! Historically MIDEM in Cannes is almost the only forum Russian show business visit. It almost does not visit other forums especially it is true for Asian forums. At the same time Russian media market is much closer to Asian than to European. I have heard reports and questions of my Asian partners on rASiA.com which made me completely convinced that we develop in the same direction. Asia got ahead Russia in digital content and some technologies but Russia has some strong interesting things in creativity and socialization. We have got absolutely same problems such as piracy, copyright protection problems, digital sales income protection ones, music journalism collapse and many other problems. I strongly recommend all top artists, producer and other people related to show-business come to rASiA.com so as to talk to their Asian partners, to listen to their stories, to know about how they managed to solve these key problems successfully.

 If we talk about future I think the world will inevitably be totally computerized. This will also be true for those areas we can not even imagine now. The future digital world will be everywhere from car robots to toilet robots. News lines will come directly to the retina, any concert or play in any part of the world will be seen online at home. Communications will be developed such fantastic level that offices will die and people will not have to go somewhere for a work. Of course, if they are not farmers or secret service agents. The traffic jams will disappear. Many things will change. So we shall have to moderate these changes, discuss and arrange them in details everywhere including rASiA.com.


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