Discover the most influential figure in the Asian Chinese-Pop music industry!

Billy Koh is the founder & formal CEO of Ocean Butterflies and he has transformed Ocean Butterflies Music into the leading independent music powerhouse in Asia. He has produced more than 200 albums for singers from Singapore, Malaysia, Thailand, Hong Kong, Taiwan, mainland China & the US. Discover his perception of the music‘s future

I always wish to visit Moscow, but I could not find the right time. Lately, I co-produced a song with Greig Watts from UK where an UK singer, Abi collaborates with a China songwriter/singer, Don. Both, Greig and I thought it’d be interesting to bring this "west meet East" collaboration to Moscow where rASiA.com is all about!

We all live now in Internet world where we get to hear everything from the west & east. So it‘s only natural that our music influence is global.

Listeners in China consume music mostly through the Internet, be it on PC or mobile. Marketing is about capturing focus within a specific time frame among all the rest of the competition. Using creative ways to capture attention can be the first step. However, once the crowd is pulled in, the interest level in the content will decide if the mass would want to re-generate it and amplify its reach.

About the future of music industry, of course it would be digital.

News rules of paying the music to the creators need to be established,  especially in Asia.

Now with random accessibility provided by the digital era, everything can be made easily available by uploads generated from the users, not always the creators.

In Asia, the priority now is to build super strong content and make an influential impact first. We need to create a super strong demand then the money; format and business model will surface naturally.

Stop predicting and start working, on-the-ground not under-ground.

The future belongs to those who create it.