Future of online marketing

Discover news innovations in marketing with IgnitionOne, a global leader in cloud-based digital marketing solutions providing world-class proprietary technology and expert services to improve digital marketing performance. Mirek Wasowicz, Sales director central and eastern Europe, explains to us the online marketing and its future. Creativity is the start in innovation, but later there must be a good plan to execute, otherwise we will not have innovation, just an idea...

My company had some ideas: integrated Digital Marketing Suite (DMS) empowers marketers to centralize, manage and optimize digital media across Search, Display, Social and Mobile, and understand cross channel attribution while helping to optimize conversions on a marketer’s website through Marketing Automation.

This year at rASia.com, I would like share some great ideas and finding that were important to us in the online marketing work in the last year.

At the core of IgnitionOne’s solutions is the proprietary Engagement Scoring Algorithm which determines the value of a user in order to deliver the right message, at the right time, at the right cost, to a marketer’s users on and off their website.

I don‘t feel like a spy when I look and catch a consumer online because he likes a brand If you read the “free” content you need to pay with your attention - so the advertising is there if you want it or not. In the world when no one knows anything about your preferences you will see the advertising that is completely irrelevant for you. But if the advertiser knows what you’re looking for and is willing to make a good offer for you, this is the moment when advertising starts to become relevant for you and you might be interested in seeing or clicking it.

About the future, we need to become smarter and more analytical as marketers.