Experience History in rASia.com

Rick Riccobono, an international rights licensing consultant in New Media Law LLP, explains his good experience in rASiA.com and the relation between music and innovation!

In my sector, the music industry, we are trying to develop a compelling digital distribution model for audio and audio/visual creative properties to compensate for the decreased sales in the physical market. Still looking for the perfect model!

The more suggestions and hybrid ideas the better and conferences like rASiA.com with its eclectic group of professionals has great potential to bring minds together for just that purpose. There are also intellectual property issues that are yet to be resolved internationally.
This festival serves to bring the right people together, especially in Russia, to join in fair trade discussions. 

I met very interesting people from all parts of the creative world that you wouldn‘t ordinarily get to meet at the "standard" conferences. I was also impressed with the level of expertise with the participants. All I met had exiting points of view and I learned things from them that you don‘t get from the "talking heads" at the other conferences. For me rASIA.com is one of the better conferences, is for that I’m back this year. 

The most exciting partnership that we created was with Brazilian start-up PLEIMO. I have an extensive background in business model strategy and rights licensing for new digital music on-line and mobile models and PLEIMO is the closest thing I have seen to date to a more perfect streaming model.
The artists actually get paid!

Regarding innovation, digital law must work with it. Technological innovation almost always precedes laws that might govern them. In the end a more open and free technology landscape may be the best for innovation. I think the real debate may be, do more open and free (from regulation-laws) forms of communication and information encourage innovation. Maybe we will be able to discuss about that during this festival!