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Craig Allen

Mr. Allen is the Founder and CEO of privately held Spark Unlimited, a digital media incubator and behavioral engineering group that works with global partners to develop 360 lifestyle-oriented brands, entertainment and games.Mr. Allen formed Spark Unlimited in 2002 to create the first CALL OF DUTY™ game for console game systems and contributed to the launch of what has become one of the largest multi-billion dollar global gaming franchises.Prior to Spark, Mr. Allen was the SVP and General Manager of Jim Henson Interactive where he created technology and global content partnerships around the company’s core brands (such as The Muppets™).Mr. Allen began his career in the game industry over twenty years ago as part of the team that started Disney Interactive and where he produced a number of multi-million unit selling video games based on TOY STORY, HERCULES and MICKEY MOUSE while leading efforts to create high value strategic partnerships that would lead to the launch of new properties such as NIGHTMARE NED and KINGDOM HEARTS.
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