Digital & Technology / Content & Distribution

Room for special seminar of Mobile Digerati by Qualcomm was very crowded. More than 100 heads of leading companies of our country took part in the seminar: Beeline, Yota, Kaspersky. There were also international speakers from the biggest funds, representatives of banking systems and companies involved in m-health and m-banking. Vadiliy Gamov, Executive director of RIA Novosti was a moderator of the seminar.


Also show-room with world premieres by Tonino Lamborghini was opened. 


The 2nd day started from Banking Session.



Session 1: ”Innovative Banking Technologies of 2012. Modern Solutions. Financial and Investment Partnership of Russian and Asian Banks”

Representatives of the most progressive banks and companies presented their speaches, Alexander Torshin, First Vice-Chairman of the Council Federation of the Federal Assembly of the Russian Federation headed a Russian and member of Supervisory board of rASiA.com Forum has been arrived to congratulate and encourage actibity of banking and financial community. He has also looked in Mobile Digerati by Qualcomm and listened speakers presentations. 

Garegin Tosunyan, President of Associacion of Russian Banks (ARB) highly appreciated work of banking and financial community in technology and innovations spheare.


Ruben Vardanyan, President of "Troyka-Dialog" gave his opinion about banking development.


Alexey Katrich, Managing Director of IT-block of Sberbank answered for the leading bank of Russia.


Galina Fomina, Head of Banking Session at rASiA.com Forum, Vice-president of "Alfa-Bank", Vice-president of Associacion of Russian Banks (ARB), member of Supervisory board of rASiA.com, showed innovations of banking payment systems in digital to high-ranking guests.


Igor Putin, Member of Court of Directors of "Master-Bank", and Gao Yan, Vice-President of China Bank discussed relationships between Russia and Asia. 

Concluding speach told Rimma Perelmuter, Executive Director MEF (The Global Community for Mobile Content&Commerce).

Full list of speakers of Session “Innovative Banking Technologies of 2012. Modern Solutions. Financial and Investment Partnership of Russian and Asian Banks”:

• Alexey Filimonov, Global Techinnovations, Partner 
• Alexander Torshin, First Vice-Chairman of the Council Federation

• Garegin Tosunyan, President of Associacion of Russian Banks (ARB) 
• Mikhail Chernomordikov, Head of department of experts by strategic technologies of Microsoft Russia
• Ruben Aganbegyan, Chairman of director boards of CJSC "MMVB-RTS"
• Alexey Katrich, Managing Director of IT-block of Sberbank
• Andrey Lukshin, Director of Projecting office OJSC "ROSNANO"
• Elena Garaykina, AKB "Commercial and Industrial bank of China"
• Valeriy Tikhonovich, Deputy General Director of Qulix Systems
• Vladimir Davydov, Co-founder, Managing Director of Completo
• Igor Parfyonov, Engineering Director of Megafon
• Andrey Mrost, President of Independent Consultancy Services Ltd.
• Nikolay Reznikov, Master-Bank 

• Evgeniy Pinskiy, Master-Bank
• Alexander Blank, Direcotr of WMP ООО UBS Bank
• Vyacheslav Voronov, Global Techinnovations
• Sergey Chernomorov, Chairman of Directors Board of Handy Bank
• Ruben Vardanyan, President of Troyka-Dialog
• Gao Yan, Vice-President of AKB "Bank of China"
• Maksim Kiselyov, Tekhnopark "Skolkovo"
• Dmitriy Orlov, President of "VNESHTORGKLUB"
• Alexander Olkhovsky, Project Director of Sberbank
• Olga Dudina, Representative of Mobile Roadie

Session 2: ”New Media. Advanced Advertizing and Marketing Solutions”

Annelies Van den Belt, President of SUP Media has been opened the second Session of the second day of the Forum. 


While the first part of the Session there were following topics discussed: “Traditional Media VS Digital Media. Is there a conflict? Ways of conversion”, “The most effective media” and others.


There were speaches of Vadim Kulikov - Chairman of Comission of innovative development of the market and commercial communications of AKAR, Mirek Wasowicz - Sales Director Eastern Europe in IgnitionOne company, Ed Yen - Head of Pop Music Project Office (PMPO) of the Taiwan Government Information Office, Evgeny Safronov - Founder and President of InterMedia Agency. Alexander Olkhovsky - Project Director of Sberbank told about live of a bank in new media throug the example of Sberbank.



Then the Session came to questions of advertizing. Vadim Kulikov told welcome speach, after that Mirek Wasowicz showed new revolutionary solutions in advertizing. 

Takahashi Tadahiko, President of Coolfin, told how btl-agencies in Japan passed in digital. Preslava Fentham-Fletcher – famous bloger, Head of «How Do You Do Moscow?” project was moderator of the Session. Preslava told about her project.

There were two robots by R.BOT company named as Rasia-san and Rasia-sama who amused people during the Forum.


Full list of speakers of the Session “New Media. Advanced Advertizing and Marketing Solutions”:

• Annelies Van den Belt - President of SUP Media (Russia)
• Bill Yanbin Zang - Chairman of China Recording Industry Committee, Vice President of China Audio-Video Association,Vice President of Shanghai Synergy Culture & Entertainment Group/Shanghai Media and Entertainment Group (China)
• Eric De Fontanay - Founder and Head editor of MusicDish China (USA/China)
• Jessica Kam - Senior TV executive and film producer, Founder of a production house Heart Farm Co (China)
• Azamat Tseboev - Founder and Head editor of Menu Magazine (Russia)
• Nozomi Daikuhara - Music Publisher (Japan)
• Hajime Taniguchi - Chairman of the Music Publishers Association of Japan (MPAJ), President of Avex Music Publishing Inc (Japan)
• Matthias Roeder - Head of Eliette und Herbert von Karajan Institute (Austria)
• Ed Yen - Head of Pop Music Project Office (PMPO) of the Taiwan Government Information Office, Director of concerts and TV broadcasting for Asia Olympic Games, Chairman of the Reform Committee for the Taiwan Golden Melody Award (Taiwan)
• Preslava Fentham-Fletcher – bloger, Head of "How Do You Do Moscow?" project (Bulgaria/Russia)
• Evgeny Safronov - Founder and President of InterMedia Agency (Russia)
• Vadim Kulikov - Chairman of Comission of innovative development of the market and commercial communications of AKAR (Russia)
• Mirek Wasowicz - Sales Director Eastern Europe in IgnitionOne company (Belgium)
• Takahashi Tadahiko - President of Coolfin (Japan)
• Andrey Yakushin - Cofounder and Head of Advertizing Agency Sorec Media (Russia)
• Christian Ulf-Hansen - Founder of Plan C Management, TV-company Big Feat Films and recording company Telescopic Baby (UK)
• James Matsuki - Co-producer of Tokyo Music Festival in New-York, Producer of Syn K.K, (Japan/UK)
• Olga Dudina - Representative of Mobile Roadie in Russia (USA/Russia)

rASiA.com 2012 was opened by press-conference.


Press-conference was held in gallery «Gruppa Avatar» where were works of painters of Minako Ota from Японии, Zhou Xian Yun and Yulduskhon from China Zorikto Dorzhiev.


Gala-concert in Izvestia Hall continued the Festival.


Embassy of Indonesia took active part in the Festival. There was Indonesian band "Slova" at Gala-concert. 


There were also special guests of the Festival - cosplay stars. Dancing performances were shown by leading dancing K-Pop bands of Russia. There were favourite bands of cover dance - Blow, INSPIRIT and Febris Erotica.

Talanted singer Ruhan from China amazed everybody.


There were impressive performances of Japan bands Strand and BOLDO.


Speakers have been also visited the Gala-concert.


During the next two days there were exhibitions opened in "Gruppa Avatar", Khankhalaev Gallery, Central House of Painters.


Drama «Dilemma» by Robert Ronny and Robby Ertanto and «Just Another Pandora's Box» was shown in DOME cinema.

The Festival was also full of concerts in Milk Moscow Club.


There were concert for Kids & Family with games, dancing competitions, Asian fashion and hair shows from Lolits.


There were two presentations of leading representatives of world-wide music industry - legendary producer Greig Watts, who told about his work and his world hits, and Hajime Taniguchi, Head of Avex Music Publishing Inc., who told about work of his company and perspectives of collaboration.


After that big concert began. BOLDO appeared on stage.


Chinese singer Ruhan again amazed everybody by her voice.


And Japanese rock-band Strand amazed by their music.


Japanese band Versailles was headliner of the concert in Milk Moscow that has been finished after midnight. The Festival finished in few days by farewell coctail in one of the galleries.


One week later I was at Music Matters in Singapore. Almost every participants was already informed about rASiA.com event and wanted to take part in next rASiA.com Festival&Forum. I'm also invited at Sweden Festival Peace&Love to speak about rASiA.com while Trigger Forum. There is huge interest, So let's build our platform! See you at next rASiA.com!


translated article from newsmusic.ru