Jean Hsiao Wernheim
International Chief Executive, Shanghai Synergy Culture and Entertainment Group;
Co-Founder of a-Peer Holding Group.


Jean, an American and Swedish citizen, grew up in Taiwan where she was exposed to a wide range of business and media professionals from around the world. She has over 25 years experience in the media industry and in international marketing...

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Eric de Fontenay
CEO & Founder of MusicDish

Starting in the 90's as a telecom consultant, Eric de Fontenay has spent his career steeped in the "digital revolution." He founded digital media firm MusicDish, subsequently launching the largest music newswire Mi2N. In 2009, he turned his focus on China's music industry, culminating in the MusicDish*China brand. He's since worked on projects for major artists in China and Taiwan, partnered with music festivals such as Love Peace and Midi Music Fest as well as developing Western acts and brands in China. He's been quoted in media as diverse as FT China and China Daily to Portugal's DIF magazine.[link]

В понедельник, 2 апреля в Совете Федерации Федерального Собрания РФ прошла пресс-конференция, посвященная развитию сотрудничества России и стран Азии. С 16 по 18 мая в Москве пройдет первый российско-азиатский форум rASiA.com, направленный на укрепление деловых и культурных связей между странами.

четверг 17 мая 14:00

Сессия: “Новые медиа. Актуальные рекламные и маркетинговые решения”

площадка:Digital October

Реклама – двигатель торговли, но и не только. Реклама на сегодняшний момент является двигателем всей цифровой среды. Реклама в своем развитии идет совместно с медиа. Новые медиа активно развиваются во многих секторах и странах, обгоняя традиционные медиа. Объемы рекламы в интернете и мобильной среде зачастую превышают традиционные сектора рекламы, но в новой среде с новыми технологиями открываются невиданные ранее возможности и новые инструменты для проведения маркетинга, а также рекламных кампаний. Синергия новых медиа и рекламных кампаний дает захватывающие прогнозы на будущее, ряд из которых уже воплощается в рекордные результаты. Опытом новых медиа Азии поделятся докладчики сессии “Новые медиа. Инновационные рекламные и маркетинговые решения”.

среда 16 мая 10:00

Сессия: “Индустрия развлечений и контент”

площадка:Digital October

Ни для кого не секрет, что тяжелый контент, которым являются аудиозаписи произведения: клипы, анимация, фильмы, игры являются основной движущей силой в цифровой среде. Сотни миллионнов людей ежедневно ищут в Сети такой контент, прослушивают, просматривают, загружают, делятся, а также создают его. Для многих секторов серьезного и большого бизнеса, разворачивающегося в цифровой среде, модели поведения пользователей с развлекательным контентом, модели предпочтений, рекомендаций, платежей являются основой для аналитических исследований и принятия решений по серьезным вопросам, далеким от развлечений.

Thursday 17 May 14:00

Session: “New media. Actual advertisement and marketing solutions”

place:Digital October

The advertisement is the mover of commerce and for all digital sphere. The advertisement advances together with media. New media advance in many sectors and countries getting ahead traditional media. The quantity of the advertisement in Internet and mobile sphere is often bigger than traditional sectors of advertisement but there are new opportunities and new instruments for marketing and for advertisement campaigns. New media and advertisement synergism gives great forecasts for the future and some of them have already given record results. The speakers from Asia will share their experience in new media.

Wednesday 16 May 10:00

Session: “Entertainment indusrty and the content”

place:Digital October

It is not a secret that content of big size such as audio, music videos, animation, films, games are the main driving force in the digital space. Every day hundreds of millions of people look for such content in the Internet, listen to it, watch, load, share and also create it. For many sectors of big and serious business which is growing in the digital sphere the user's acting with entertainment models, models of preference, recommendations are the base for analytics researches and serious questions decisions making.

Konstantin Khankhalaev
producer and owner of the Gallery Khankhalaev

Konstantin Khankhalaev is a producer and owner of the Gallery Khankhalaev.An avid music lover from his youth, Konstantin organized one of the first recording studios in his native Irkutsk. In the 80-ies he was closely acquainted with musicians from various rock-clubs all across the former USSR. Later on Konstantin worked as a manager of musician AleksandrBarykin, rock-groups “Chaif” and “Nautilus Pompilius” and wasone of the organizers of the Clear Water Rock Festival, during which rock musicians travelled along the Volga River raising awareness of its environmental problems through rock music. [link]

Konstantin Khankhalaev
producer and owner of the Gallery Khankhalaev

Konstantin Khankhalaev is a producer and owner of the Gallery Khankhalaev.An avid music lover from his youth, Konstantin organized one of the first recording studios in his native Irkutsk. In the 80-ies he was closely acquainted with musicians from various rock-clubs all across the former USSR. Later on Konstantin worked as a manager of musician AleksandrBarykin, rock-groups “Chaif” and “Nautilus Pompilius” and wasone of the organizers of the Clear Water Rock Festival, during which rock musicians travelled along the Volga River raising awareness of its environmental problems through rock music. [link]

Bill Yanbin Zang
Shanghai Synergy Culture & Entertainment Group

Vice President of Shanghai Synergy Culture & Entertainment Group, Chairman of China Recording Industry Committee, Vice President of China Audio-Video Association

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Jean Hsiao Wernheim
a-Peer Holding Group

International Chief Executive, Shanghai Synergy Culture and Entertainment Group; Co-Founder of a-Peer Holding Group.

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Ed Yen
a-Peer Culture & Technology Co.

Ed Yen is Co-Founder and Creative Executive Officer of a-Peer Culture & Technology Co., a music/technology company which developed an innovative business model using leading-edge information technologies to serve the music and entertainment industries. a-Peer has offices located in Shanghai,Wisconsin, Taipei and Stockholm. Ed Yen also serves the head of Pop Music Project Office (PMPO) of the Taiwan Government Information Office. PMPO is advising Taiwan government in developing pop music strategies and executing promotion activities for the pop music industry.

 

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В мае в Москве состоялось первое международное крупномасштабное мероприятие rASiA.com 2012. Примечательно, что раньше событий такого уровня в Москве не проходило. rASiA.com – двусоставное мероприятие, включающее в себя Форум и Фестиваль. Первая часть моего рассказа будет посвящена Форуму, а во второй я расскажу про Фестиваль.
The first international large-scale event rASiA.com was held in May 2012 in Moscow. There were no events of such a level in Moscow before. rASiA.com 2012 consisted of two parts - Forum and Festival. 
День второй форума rASiA.com 2012 выдался более насыщенным. Одновременно с сессиями в главном конференц-зале в дополнительных залах проходили еще семинары и лекции.
О первом дне читайте здесь.
The second day of rASiA.com Forum was more lively. While Sessions were continuing in main conference hall there were also seminars and lectures in additional rooms. 
About the first day read here.
Haji Taniguchi
Avex Group

Haji Taniguchi was born in Tokyo in 1960. After graduating from Belmont University, Nashville TN, with a BA in Commercial Music, he entered the music business with Sony Music Publishing Japan in 1986. Since joining Avex Group in 1994, he has been responsible for international and intellectual property strategies, among other things. He is currently President of Avex Music Publishing Inc., Chairman of the Music Publishers Association of Japan (MPAJ) and Vice-Chairman of Foundation for Promotion of Music Industry and Culture (PROMIC).

 

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