Thursday 17 May 14:00

Session: “New media. Actual advertisement and marketing solutions”

place:Digital October

The advertisement is the mover of commerce and for all digital sphere. The advertisement advances together with media. New media advance in many sectors and countries getting ahead traditional media. The quantity of the advertisement in Internet and mobile sphere is often bigger than traditional sectors of advertisement but there are new opportunities and new instruments for marketing and for advertisement campaigns. New media and advertisement synergism gives great forecasts for the future and some of them have already given record results. The speakers from Asia will share their experience in new media.

The speakers:

- Bill Yanbin Zang – Chairman of China Recording Industry Committee, Vice President of China Audio-Video Association,Vice President of Shanghai Synergy Culture & Entertainment Group/Shanghai Media and Entertainment Group (China)
- Ed Yen – Head of Pop Music Project Office (PMPO) of the Taiwan Government Information Office, Director of concerts and TV broadcasting for Asia Olympic Games, Chairman of the Reform Committee for the Taiwan Golden Melody Award, Co-Founder and Creative Executive Officer of a-Peer Culture & Technology Co (Taiwan)
- Michael Shneider – Founder and CEO of Mobile Roadie (USA)
- Scarlett Li – CEO of Zebra Media (China)
- Takahashi Tadahiko – President of Coolfin (Japan)
- Nozomi Daikuhara – Music Publisher, Co-head of Universal Music Publishing (Japan)
- Eric De Fontanay – Founder and Editor in Chief of Musicdish China (USA / China)
- Magnus Felke – Head of Marketing of Qualcomm (USA)
- Christian Ulf-Hansen – Founder of Big Fit Films TV company (Great Britain)
- Vadim Kulikov – Chairman of innovative development of the market and commerce communications Comission (Russia)
- Jessica Kam – Senior TV executive and film producer, Founder of a production house Heart Farm Co, TV Award Nominee (China)
- Irina Gerasimova –CEO of Russian National Music Television and Radio Centre (Russia)
- Matthias Röder – Head of Eliette und Herbert von Karajan Institute (Germany)
- Azamat Tseboev – CEO and Editor in Chief of Menu Magazine (Russia)
- Hajime Taniguchi – Chairman of the Music Publishers Association of Japan (MPAJ), President of Avex Music Publishing Inc (Japan)
- Mirek Wasowicz – Head of Sales of IgnitionOne in Easten Europe (Belgium)
- Evgeniy Safronov – Founder and CEO of Intermedia agency (Russia)
- Alex Fidelman – CEO of iMusic TV (Germany)
- Annelies Van Den Belt – President of SUP company
- Andrey Yakushin – Co-founder and Head Sorek Media Advertisement Agency (Russia)
- Special Guest – Dentsu (Japan)
- Special Guest – Snob (Russia)
- Special Guest – RBC (Russia)
- Special Guest – HKGFM (Hong Kong)
- and also venture funds, telecommunications companies and banks representstives.

Who can be interested in it?

First of all it can interesting for those who work in advertisement business and marketing in digital sphere. Advertisement business representatives and marketing managers who are not involved in digital sphere will get much useful information for reaching their aims. The session will be interesting for those who work in commerce or whose business is captived in digial sphere, for those who promotes their goods and services. It will also be interesting for banks representatives – to know their clients better, for telecommunications market representatives, investors and for all who are interested in the innovations and nearest future.

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