IQevent 2012 Berlin

Third IQ Event took part in Berlin, in unique place by organizers opinion - Cosmos cinema.

“You may like or don't like architecture of this place, but it's iconic place for number of generations – it's united almost every leader from world mobile industry”, - Jens Schulte-Bockum, Head of Deutch mobile operator Vodafone greeted attendees.

In general Innovational Qualcomm – IQ – is annual biggest event with 500 attendees - leaders in world mobile industry.

As world leading company in wireless and innovations Qualcomm expends huge efforts for finding new ideas and its realization. IQ Event is great platform for demonstration of Qualcomm's new digital products and its partners' products, and also communication with current and new partners. 

You can take part in the Event only by invitation. Russia was represented by Megafon, MTS, Yota, Rostelekom, Vobis, and of course

Enrico Salvatori, Vice-president of Qualcomm Europe started the Event. Also Steve Mollenkopf's keynote speech was very interesting. He presented development path of his company and its trends. He mentioned that you may connect all your home or office devices by mobile phone, it will be your individual console for washing-machine, refrigerator and even your car. There will be more IP-addresses in your home or office, and you may surf and get amazing results. In addition all your receptacles will be wireless source.

Qualcomm also gives an eye to 2net technology – when you may connect to cloud by your mobile phone and manage all your devices or accounts through cloud. The company also pay huge attention to health care system. Your mobile phone may give your health characteristic (take pulse rate or blood pressure) and give an automatic signal to ambulancy or your doctor.

Steve Mollenkopf also gives interesting facts. For example there were downloaded 30 billions of applications in 2011. And total income of all additional services in entertainment was $ 320 billions - more than annual total income of Holliwood and whole music industry. This facts show where everything is going.

Enrico Salvatori also has very interesting speech. And Andreas Malzach who supervises our country. The most interesting speech was “Powering the Next Million Dollar App” by Rob Chandhok.

There are also a lot of newcomers by Qualcomm's partners. Nokia presented 920 flagship model with new Windows. No doubt that's huge progress! That's already computer with a lot of newest features, but not mobile phone. For example a photo with video elements when one fragment starts moving - fontain, waterfall, greenery or flying fair. Or unique working with light - when you may make a photo in absolute darkness without flash and you get a realistic photo. Also PadFone from Asus was presented. 

Russian delegates had different reasons for coming to the Event. Vobis came to reach future agreement with Qualcomm for using its chipsets in Vobis mobile phones.

Representative of Intersoft Eurasia tried to convince Qualcomm to bild his unique feature for radiation background determining to its chipsets.

The Event continued whole day. After keynote speeches there were a number thematical lectures in different halls. In the evening a cocktail took place in Ewerk. Everybody was satisfied! Wireless connections help to streghten working and friend connections!